Improved VOD targeting drives $375MN global revenues 18 April 2017
According to the inaugural Genius Digital Data Spotlight research paper, companies have seen a significant uplift in the video on demand services revenues and usage via improved and more personalised targeting. The research focused on how operators can maximise their … Continue reading
Millennials prefer On-Demand, Not live linear OTT 18 April 2017
According to a recent Bernstein Research focus group study, Millennials aren’t that much interested in OTT services, ones that offer live linear TV programming, they prefer more “on-demand” stuff, especially the Millennials in urban, digital-savvy market. Bernstein’s San Francisco focus … Continue reading
China’s live streaming market grew 180% in 2016 18 April 2017
According to an internet market research firm iResearch, China’s live video streaming market was estimated at RMB 20.8 billion (around US$ 3 billion), which is an 180% growth from the previous year. The four big live streaming companies including YY, … Continue reading
Australia averages at 6.4 screens per home 17 April 2017
According to a recent study on how growing content, platform and screen choices cause a gradual shift in the way consumers apportion their viewing across devices, as of Q4 2016 Australians had a dizzying array of options to broadcast TV … Continue reading
Facebook Enables Live 360 Video Streaming for All 17 April 2017
Facebook has announced that its Live 360 video streaming service is now open for all users. However, they will still require a compatible 360-degree camera with Live 360 integration in order to use this feature. This announcement from Facebook comes … Continue reading
UK consumers embracing Ultra-HD 13 April 2017
According to a recent survey conducted by DTG, UK consumers are the enthusiastic buyers of Ultra HD displays. The survey found out that one in five US consumers (22%) purchased a UHD TV in the past three years. DTG surveyed … Continue reading
Video accounts to over 50% of Chile’s mobile traffic 13 April 2017
Video-on-demand (VOD) and live streaming services continue gaining strength among Chileans, who spend over 50% of their mobile data for video consumption. According to a research by Movistar Chile, in January 52% of mobile data was spent by Chileans in … Continue reading
TV everywhere available for 72% of European pay-TV subs 13 April 2017
TV everywhere in Europe is a rapidly spreading phenomenon, driving pay TV operators towards launching pure OTT platforms. The Dataxis research found out that TV everywhere was available to 130 million customers in Europe by the end of 2016. The … Continue reading
Netflix leads US in usage and engagement 13 April 2017
According to a ComScore study, Netflix has the highest household penetration and viewing time per month among the major OTT platforms in the US. The report stated that Hulu wasn’t as widely accessed as Netflix but attracted comparable viewing engagement … Continue reading
74% of U.S. homes have pay-TV, because it is bundled with broadband 11 April 2017
According to a latest Deloitte survey, around three-fourth of U.S. consumers subscribe to traditional pay-TV services, and two-third of those homes do it because the online video products are bundled with their broadband service. The survey also found out that … Continue reading
