Over The Top (OTT)

Shazam adds Video to its music channels. 18 October 2016

On Friday Music Streaming App – Shazam announced its partnership with Vadio, a Music Video platform that will allow Shazam users in the world to stream specially curated music video channels directly in the app via Vadio-powered technology. “By incorporating … Continue reading

VOD Ads generate 4.85 Billion in 2016 29 August 2016

According to a recent report by Canoe, ad revenues by video on demand platforms were at 4.85 billion in the quarter 2 of 2016, which is almost double than that of 2.775 billion in the last year. The increase comes as viewers are shifting … Continue reading

ESPN to build SVOD service powered by Major League Baseball (MLB) 12 August 2016

The worldwide leader ESPN has announced its plan to build its subscription video on demand services powered by Major League Baseball (MLB)’s streaming infrastructure. The upcoming  VOD service by ESPN will not be linked to WatchESPN or any other ESPN’s family … Continue reading

Global Video Streaming Market to reach 70.05 billion by 2021, at a CAGR of 18.3% 12 August 2016

The ease and ability to integrate OTT solutions into the existing video streaming systems has led to exponential growth of video streaming market. It has been noted that APAC is growing at a higher rate than any other region. Australia … Continue reading

Broadcasters to gain advantage with SVOD popularity 11 August 2016

According to a recent study showcased by Gary Arlen on a TV technology Blog, the market is primed to watch the TV differently than the traditional means. Nearly two-third of Americans are currently using OTT and video on demand services … Continue reading

Perform Group to launch a German OTT live sports portal DAZN 11 August 2016

The UK based Media Company, Perform Group has launched a live sports OTT portal named DAZN (Da Zone). The platform fee is kept at €9.99 per month where viewers can watch UK’s Premier League, German Handball Bundesliga, US league NBA … Continue reading

Which are UK’s favourite TV on-demand services? 09 August 2016

According to a recent Communications Market Report by Ofcom, 6 out of 10 UK’s TV audience chooses ‘video on demand’ services for watching TV. BBC iPlayer stayed on top by acquiring 32% audience in second half of 2015, the share … Continue reading

Digital Video Platforms to attract 732.4 million viewers by 2017 08 August 2016

According to a recent report by Nielson, 65% of internet users consumed some or the other form of video-on-demand (VOD) content in September 2015. And the numbers are ever increasing. Forecasts state that daily time spent using online-videos on mobile … Continue reading

Video-on-demand survey finds 65% of viewers would block ads 05 August 2016

In a survey of global users of video-on-demand platforms by Nielsen, 62% of respondents found ads on those services annoying or distracting and a further 65% said they would like to block them. Neither Netflix nor Amazon have ads on … Continue reading

80% of total global internet traffic to be driven by video by 2020. 05 August 2016

Nearly 80 percent of total global internet traffic will be driven by video in 2020. Success in digital video involves navigating an evolving set of platforms, consumer usage cases, advertising models, and content strategies. The second annual L2 Intelligence Report: … Continue reading

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