Blogs

Video Marketing Strategies for SaaS Companies 11 January 2022

  Did you know that 87% of marketing professionals use video as a marketing tool? SaaS video marketing can help you drive traffic, boost SEO rankings, increase audience engagement, build relationships with prospects, amp up your content marketing ROI, and … Continue reading

What is a Database – Everything You Must Know About 11 January 2022

  Collection and proper organization of data that allows easy access of information in the future is referred to as “Database”.  What is a database? If you spend a good amount of time daily being online on the computer, you … Continue reading

OTT Best Practices for 2022: Staying Ahead of the Curve 10 January 2022

  The post COVID-19 era witnessed a lot of changes in the OTT industry- especially digital transformations and adoption to constantly changing virtual and hybrid business landscapes. As a marketer at any experience level, keeping up with these changes isn’t … Continue reading

How to Integrate Recommendation Engine with Contens 10 January 2022

  ‘Experts in Content Management’ is the slogan that Contens owns and how!  They are one of the leading hubs for newsrooms, so, if your website is on Contens, you are already on to a good start. All you need … Continue reading

How to Integrate Recommendation Engine with News Platforms 07 January 2022

  According to wikipedia, the first news platform was created back in 1980 by The Columbus Dispatch. For many years, it was the only online news platform, but since the 1990s, many others joined in. Today, there are millions of … Continue reading

Podcast | The Fastest Way to Reach your Customer 07 January 2022

  The unpredicted wave of the pandemic has forced everyone to stay indoors, and while doing so, get involved in digital screens. No doubt the traditional entertainment mediums were there, but that was also affected by the lockdown and they … Continue reading

OTT TV: Explore what it is and how it adds value to the streaming industry. 07 January 2022

With entertainment at our fingertips literally, we rely on apps on our mobiles and smart TV  to take us through our daily lives as we know it. We use Google for news updates, Teams for corporate communication, Instagram for social … Continue reading

Guide to Create Accessible and Compliant VoDs 07 January 2022

  No market is a small market and every click, view and impression counts. Going by this, it is imperative to take into consideration that set of the population which are in some or the other way not able to … Continue reading

Discover How AI Automation Brings your OTT User Experience to Life 06 January 2022

  Rising audience interest in OTT home entertainment has up-marketed OTT content strategies and marketing techniques. Over The Top platform services are distributed into multiple categories like video streaming, audio streaming, live streaming, etc.  Now, what matters is how good … Continue reading

30 Live Streaming Stats for 2022 every Video Marketer should Know 06 January 2022

  Hello video marketer! If you are here, you are either considering including live video streaming in your marketing strategy, or you are already into it. We sincerely hope your efforts are bearing fruit. Nevertheless, you are ahead of the … Continue reading