There are people who watch movies and then there are people who recommend them. Behind The Tree UG falls more in the latter category. It is a platform that recommends and showcases curated films and also highlights custom-made highlights by accomplished artists. These films, available to stream on the website can be anything from film festivals to B-movies to animations to classics and many more. 

Based in Germany, Behind The Tree UG approached Muvi to make a fairly simple website for them that should be highly responsive and offer a gateway in the form of pay-per-view-based registration. Muvi One, our premium end-to-end video streaming service was selected and the Behind the Tree UG website went live seamlessly. The website is now home to millions of film enthusiasts to watch and share exclusive content with each other.

Behind The Tree UG uses Muvi One’s geo-block feature to restrict its content demography and also applies Digital Rights Management services to prevent any piracy of its content.

Unique Features Used / Customization / Integrations done

1. Digital Rights Management – Behind The Tree, UG has also deployed Muvi One’s flagship Digital Rights Management system to safeguard its content online. Using our multi-DRM approach, Behind The Tree is able to successfully eliminate all risks of unauthorized access, hacks, and illegal downloads of its premium content. 

2. Geo Block – Behind The Tree UG is only available for Germany only. To ensure only specific regions get access, Behind The Tree UG uses Muvi One’s geo block feature that restricts geographic distribution to any other country.

3. Vouchers & Coupons – Behind The Tree UG also has customized voucher and coupon generation capabilities enabling them to create vouchers and coupons depending on the season, marketing strategies, and much more and distribute them. Users can simply redeem them to access the content.

Monetization Method & Options

Behind The Tree UG is a pay-per-view (PPV) based content access service.