Moshcam is a video streaming platform built around live music recordings and concert performances. What began with fan-captured footage evolved into a professional streaming platform working with artists, labels, and promoters to produce and curate an extensive collection of live performances.
Based in Sydney, Australia, Moshcam partnered with Muvi to turn its growing concert library into a dedicated video streaming experience that audiences could access across multiple devices.
The Challenge
Moshcam needed to transform a large collection of live music recordings into a structured digital streaming experience that could:
- Make concert performances available on demand
- Reach music fans across multiple devices
- Deliver a branded viewing experience
- Support both subscription and pay-per-view monetization
- Provide a scalable streaming platform without building the entire infrastructure from scratch
The Solution
Moshcam used Muvi One to build and launch its on-demand music streaming platform.
With Muvi One, Moshcam created a customized streaming experience across its website and apps, giving music fans a dedicated destination to discover and watch recorded live performances.
The platform combines SVOD and PPV monetization, while also making selected content available for free, allowing Moshcam to serve different audience and content-access requirements.
Key Features Used
Multi-Platform Streaming
Moshcam delivers its concert library across website, iOS, Android, and Apple TV, extending access beyond a single viewing platform.
Custom UI/UX
Moshcam used Muvi One’s UI/UX customization capabilities to create a branded experience across its website and applications rather than relying on a generic streaming interface.
SVOD + PPV Monetization
Moshcam combines subscription video-on-demand (SVOD) with pay-per-view (PPV), giving it multiple ways to monetize its live music catalogue. Selected content is also available for free.
On-Demand Concert Library
The platform gives music enthusiasts access to recorded live performances, allowing them to discover artists and revisit concert experiences on demand.
Multi Ecosystem Apps
Moshcam with the help of Muvi One gives music enthusiasts the access to its music streaming app available across platforms like Android App, iOS app and Apple TV app.
The Result
With Muvi One powering its streaming infrastructure, Moshcam turned its collection of live music recordings into a multi-platform digital entertainment destination.
The platform now enables Moshcam to:
- Stream live music recordings on demand through web and mobile apps
- Extend its audience across multiple screens including Apple TV
- Monetize content through both subscriptions and PPV
From Concert Footage to a Streaming Business
Moshcam’s evolution shows how a specialized content library can become a dedicated streaming business when paired with the right technology and monetization model.
Instead of limiting concert recordings to traditional distribution channels, Moshcam created an on-demand destination where music fans can discover and revisit live performances across the devices they already use.
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