Hulu, which started its video streaming service last year, has taken a major lead among virtual MVPD operators for local station sign-ups. Hulu announced that currently, it has deals to retransmit 521 local broadcast affiliates across the U.S.
With the addition of more ABC and Fox affiliates this week, Hulu said it can now offer locals for each of the Big Four broadcast networks in nearly 50% of U.S. TV homes.
Hulu, which is jointly owned by Fox, Disney/ABC, Comcast/NBCUniversal and Time Warner, is already dominating the virtual MVPD with a coalition with locals. AT&T’s DirecTV Now, Sony’s PlayStation Vue and Google’s YouTube TV continue to make headway, but their coverage is well below that of Hulu.