Written by: Roshan Dwivedi
During April and May 2015, the Arab Advisors Group examined 724 fully operational FTA satellite TV channels targeting the Arab World to research their online presence. Of the analyzed stations, 70% (505 channels) have an online presence.
Spurred by the increasing uptake of the Internet service in the Arab World, many channels in the Arab TV industry have established an online presence. The Arab Advisors Group analysis reveals that 91% of TV channels with an online presence have an enhanced presence. An enhanced online presence includes channels that have corresponding portals. The portals portray the channels’ services and the integration between the satellite channel and its online presence is strong. Moreover, a number of satellite channels with basic online presence (where the integration between the satellite channel and its content and service availability is relatively weak) demonstrate their intention of enhancing their OTT video services.
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