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Aussies Continue To Go OTT And Ditch Cable

A new report from the Australian Communications and Media Authority (ACMA) shows Australians are increasingly using the internet for more entertainment activities.

The 158 page communications-report-2014-15  shows that Australians are increasingly using over-the-top (OTT) communications services, including online subscription video services. It covers a lot more information and is worth a browse if you have time.

OTT service expansion continues apace, with the continued take-up of OTT communications services—such as Skype, Facebook Messenger and Facetime—compounded by the popularity of OTT video services, as seen with the recent launch of streaming services Netflix Australia, Stan and Presto.

Traditional free-to-air and subscription television continues to dominate Australians’ content viewing, but this year 34 per cent of Australian adults also watched online television or online professionally-produced video content in a given week.

Source : IT Wire

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