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Australian market nudging five million active Netflix Users 12 July 2016

Netflix is streaming ahead of the pack in the competitive Australian market nudging five million active users according to Roy Morgan research.

Since launching locally in Australia last year it has booked 1,878,000 subscriptions in addition to paid, free trials, and special offers from third-party inclusions, the number of users is 4,950,000.

Netflix is now eclipsing local streaming services Stan and Presto. Roy Morgan research reports that Stan and Presto are also getting traction with 900,000 Australians having used Stan via 332,000 subscriptions, while Foxtel’s SVOD service Presto has reached 353,000 people in 142,000 subscribing homes.

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