“Over 40% of TV households in the U.S. subscribe to OTT services,” said Damian Scavo, Axwave CEO. “The data that we have been collecting provides unique insights into how viewers are using these services.”
The Axwave data allows the TV ecosystem understand how much time viewers are spending on OTT compared with standard linear TV. For example, in the U.S., of the total time spent watching content on a television, 29.3% is using OTT platforms and services. In addition, the data highlights the most popular OTT shows in the U.S. and Europe.
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