Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Channel 4 brings ads with personalized audio Ads 26 April 2017

Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads.  The technology uses first party data from Channel 4’s database of 15 million users.

David Amodio, digital and creative leader at Channel 4, said: “The most attention-grabbing word for anyone to hear is, without doubt, one’s own name, so to be able to offer advertisers the chance to speak directly to our millions of viewers is not just unique, but an immensely powerful marketing tool which adds, even more, value to All 4’s increasingly personalised experience.”

Don't forget to share this post!


Roshan Dwivedi

Related Posts

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter

Take a Free Trial to experience
how easy it is to 

Launch an OTT Platform
Try for Free
No Credit Card required!
close-link