Comcast aims to have more millennials in it’s audience with its new streaming service

Roshan Dwivedi Published on : 31 July 2017

Xfinity Instant TV, Comcast’s upcoming streaming TV service is aimed at millennials that don’t want to pay for traditional cable packages or that don’t want to use set-top boxes.

A bundle including premium channels, local broadcast channels and DVR functionality are expected to be offered by Xfinity Instant TV.

Dish’s Sling TV, At&T’s DirectTV Now will be the competition for Xfinity Instant TV so as to provide cheaper and easier ways to watch TV that cater to the shifting viewing habits of millennials.

Increasingly, younger generations of viewers prefer streaming video on demand on mobile devices and stand-alone broadband services rather than traditional TV packages. As per a study by Toluna, the average 18-24 year old watched 25 hours of traditional TV per week in 2011 and today they watch almost 14 hours.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply Cancel reply

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com

Your website will be at https://yourname.muvi.com, you can change this later.

I agree to Muvi's Terms & Privacy Policy.

Upcoming Webinar

December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

Introduction to Streaming’s Origins:
- Tracing the beginnings of streaming technology.
- Milestones and key developments that laid the foundation.
Current Streaming Landscape:
- Overview of the current streaming ecosystem.
- Market trends, consumer behavior, and the impact of global events.
Muvi’s Contribution to Streaming:
- How Muvi has played a pivotal role in the evolution of streaming.
- Case studies and success stories highlighting Muvi’s impact.
Technological Advancements:
- Exploring cutting-edge technologies influencing streaming.
- Muvi’s role in integrating and harnessing these advancements.
Content Delivery Strategies:
- Diversification in content types and formats.
- Muvi’s solutions for optimizing content delivery.
Monetization Models:
- Examining varied revenue streams in streaming.
- Muvi’s tools for effective monetization and subscription management.
User Experience and Engagement:
- Enhancing user satisfaction and engagement.
- Muvi’s features for creating a seamless streaming experience.
Future Trends and Innovations:
- Predictions for the future of streaming.
- Muvi’s roadmap and commitment to staying ahead of industry trends.