Written by: Soumya Sekhar
Music streaming company Deezer launches a channel on the Roku platform for US customers. Deezer shall be available in the Roku channel store and customers can directly add the app to their Roku devices and can access the library of over 43 million tracks. Users can also browse from recommended new releases or mixes, or use Deezer’s signature feature Flow, which creates a customized soundtrack of favorite music mixed with new recommendations based on those favorites.
Roku customers in some Latin American countries will also be able to launch Deezer directly from a dedicated Deezer button on their Roku remotes, in due course of time.
Riad Hawa, Deezer VP, Hardware Partnerships said, “We are thrilled to expand our partnership with Roku, a company that pioneered TV streaming and provide their users with a full audio entertainment experience, with unlimited access to over 43 million global tracks from around the world. US and LATAM are both key territories for us as a business. Roku’s presence and user base in those areas make it the perfect way for us to reach more customers with our offering.”