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Defining Digital Media Trends In 2016

Unlike the mega-M&A that dominated digital media in 2014 (Disney/Maker Studios, Apple/Beats Music, Facebook/Oculus), one story dominated digital media in 2015: Netflix and an increasing number of premium content-focused over-the-top video services ascended and accelerated the unbundling of decades-old pay TV packages and business models.

A seemingly endless stream of new OTT video services, including those backed by traditional media companies, finally followed Netflix into the digital-first world and offered consumers a barrage of choice like never before. Many like Netflix are subscription video on demand, some are advertising-driven, and an increasing number delivered internationally, leveraging the digital promise and global opportunity of the borderless Internet.

All are driven by the now widely held reality that cord-cutters and cord-nevers are here to stay, as their numbers grew significantly faster this year than most expected — which isn’t all bad for cable companies that feed voracious consumer demand with faster and higher margin pipes.

Source : Variety

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