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Amazon Prime Video Gains as SVOD momentum builds

A recent Digital consumer survey highlights the growing base of transactional digital video consumers and digital media adaptor owners, together with the shift from traditional TV to OTT and VOD platforms. The study showcases the overlap between Netflix and other leading SVOD service providers, specially Amazon Prime in UK, USA and Germany.

The survey found out that approx half of Netflix subscribers also use Amazon Prime in UK & USA, with 30% of US respondents using both these services. The reach of Amazon Prime Video is one third of Amazon account holders in UK and 60% in the USA, with around two-third of Amazon Prime users watching Amazon Prime Video at least once a week.

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