Sina Weibo, which is also called as China’s Twitter is going to host the next NFL games live broadcast including the Super Bowl. First time a sports league will live stream games on the service and Sina is also going to acquire rights to stream non-game video-on-demand clips, highlights and other NFL content.
Six games have already been live streamed on China’s popular platform. Going forward, Sina will live stream the final Sunday Night Football game in Week 17, three playoff games, and the Super Bowl. NFL has worked with Snapchat to bring live stories and has also its own VR series on YouTube and Google Daydream.