YouTube to ditch 30-second Unskippable Ads

Roshan Dwivedi Published on : 22 February 2017

VOD is 20% cheaper than YouTube: Channel 4 study

YouTube is reportedly all set to scrap its “unskippable” 30-second long advertisements on the platform. The Google-owned site confirms that it will now focus more on formats that work well for both users and advertisers, starting 2018.

According to YouTube, most of their video views come from mobile users and a 30-second ad negatively affects users data plans. The company reported to now focus on rolling out more user-friendly, bite-sized ads on its video site.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply Cancel reply

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com

Your website will be at https://yourname.muvi.com, you can change this later.

I agree to Muvi's Terms & Privacy Policy.

Upcoming Webinar

December 20

8:00AM PST

Exploring SSO and its Advantages for your Websites/Apps

To use multiple applications & managing your access at one place, SSO is the solution of the current time. In this insightful webinar session we would cover the importance of SSO in access management, aligning multi-factor authentication (MFA) and also explore user/device policies. In short, in this webinar you will get a complete picture of the security and efficiency benefits of implementing SSO.

Things the webinar will include: