Discovery Communications has steered its focus clear on “Super fans” and launched a motorcar-themed SVOD service via Amazon Channels. Motor Trend OnDemand which has helmed popular online shows as well as linear TV content, has a strong presence in the US through YouTube with more than five million subscribers.
The brand which is a result of Discovery’s joint venture with TEN: The Enthusiast Network will join the bandwagon of TEN’s petrolhead-focused brands including Motor Trend, Hot Road, Roadkill, and Automotive. Motor Trend OnDemand is available via the Amazon Channels platform for £3.99 a month.
James Gibbons, Discovery’s General Manager for the UK, Ireland, New Zealand, and Australia quoted, “As we know from the popularity of our motor programmes on Discovery Channel, Turbo, and Quest, the UK has some of the most passionate automotive fans on the planet. Discovery was one of Amazon Channels’ key partners in the UK when it launched earlier this year, and we saw another great opportunity to partner with them and tap into Amazon’s services and channel their marketing prowess and consumer insights for an international launch of Motor Trend OnDemand.”