Written by: Soumya Sekhar
Formula1 just revealed plans to launch an OTT service to cover the 2018 edition of Grand Prix. The new management of F1, Liberty Media seems keen to exploit digital opportunities, with a live streaming service from races set to be rolled out for the start of next season.
Sean Bratches, the commercial chief of F1 said that the sport needs to provide an ‘over the top’ offering to attract bigger future audiences. He stated to Autosport F1, “We have an obligation to our fans, quite candidly, to ensure that they are able to access our content by any means they want.