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Limelight says OTT services are surging in popularity

Roshan Dwivedi Published on : 19 July 2016

According to its latest State of Online Video report, 38.4 percent of those surveyed subscribe to 1 service, 18.8 percent subscribe to 2, and over 10 percent subscribe to 3 or more. Only 31.2 percent don’t have any OTT subscriptions.

Compare those numbers to the May 2015, when 36.9 percent subscribed to 1 service, 14.0 percent subscribed to 2 services, and just over 8 percent subscribed to 3 or more. Back then, 40.1 percent didn’t have an OTT subscription.

The biggest growth, Limelight notes, was for those subscribing to two services. This could show a growing trend in niche video on demand service offerings, it suggests, which may impact market leader Netflix in the coming years.

To read more about it please click here

Written by: Roshan Dwivedi

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