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50% of US Broadband Households have Multiple OTT Subscriptions 30 December 2016

Rise in Global Viewing

According to a new Parks Associates research, some 31% of U.S. broadband households subscribe to multiple OTT services, which is nearly one half of the 63% of U.S. broadband households subscribing to at least one OTT service.

The most popular service stack is Netflix and Amazon Video, with 12% of all U.S. broadband households subscibing to the combination of these services. “Consumer willingness to subscribe to multiple services provides the consumer-paid revenues necessary for continued industry growth.” said Brett Sappington, Senior Director of Research, Parks Associates.

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