Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

6% Urban Indians access OTT Video Content every day – Survey

Roshan Dwivedi Published on : 10 January 2017
SVOD

According to a recent survey conducted in India, some 6% of the Indian urban population accesses content from OTT services on a daily basis and some 24% on weekly basis. Rising number of smartphones is playing a vital role in driving OTT penetration in the country, said the survey report. Smartphones currently hold only 29 % penetration in India.

The report also added that more than 50 % of the viewers still prefer TV as the first screen for viewing any type of media content and some 75 % of the audience prefer free streaming services with ads as they are already paying for the internet.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour