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Linear TV Drops to 38% of Daily Online Video Viewing

According to a recent ‘Dutch Consumer Video Behavior’ report from Telecompaper, Dutch people still spend 38% of their daily viewing time to linear TV. The rest of their viewing is spent on recorded content, online and on-demand video content.

According to the research, an average consumer spends 287 minutes watching videos per day, equals to almost five hours per day, which accounts to an average of 110 minutes in Q2. This leads to less linear TV viewing. 22% of Dutch households subscribed to Netflix in the quarter 2. Almost half of Dutch households stream these videos on TV connected to internet, laptops account to second popular device for accessing VOD services.

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