Written by: Roshan Dwivedi
Millennials – currently the biggest US population – having grown alongside massive technology advancements and availability of media platforms, are in an intriguing territory with regard to media habits – says Nielsen. They watch television with the eyes glued on it, and they are still on the television while ads are playing but eyes glued on their cell phones.
TV constitutes of the majority of the video viewing but others are also very much valued to the Millennials. Connected TV devices such as streaming devices, gaming consoles, DVD players and VCRs account for 23% of Millennials’ total video time as compared to just 6% for consumers 35 years and older.