Written by: Roshan Dwivedi
According to an August 2016 research, about one-fifth of US media decision makers are planning to invest in live video streaming platform ads over next six months. Overall, digital video advertising will continue to grow particularly with social media channels specially Facebook Live and YouTube Live.
According to another June 2016 research by Trusted Media Brands, 17% of agency and 19% of in-house marketers, among a poll of 305 US media decision-makers, plan to allocate a budget to live video streaming ads in 2016.
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