Written by: Roshan Dwivedi
According to Media investment management group GroupM, UK advertising is going to see its eighth successive year this year. The company expected UK advertising market to grow from 6.3% in 2015 to 7.2% for 2016, and from 5.8% to 7.2% for 2017, leading to a total investment of £18.8 billion in 2017.
According to the research, digital display demand is going to rise both in linear as well as on-demand services landscape, by 15% 2017 predicatively. Pure-play online video advertising is approaching £10 billion. Digital advertising is expected to grow by 18% in 2016 and 15% in 2017.