Written by: Roshan Dwivedi
According to a recent YouGov BrandIndex’s list of UK’s top 10 brands, the OTT service BBC iPlayer has been ranked third and the SVOD service Netflix took a new entry into the sixth position. YouTube made it to the ninth position and for the third year in a row, the discount supermarket chains Aldi and Lidl stood at the two top spots.
The study measured public’s perception of brands on a daily basis across a range of measures. Aldi took the top spot, with Lidl following closely behind, having BBC iPlayer, John Lewis and new entry – MoneySavingExpert.com filling the top 5 spots respectively.