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VR lacks engaging content – Says a Research

Roshan Dwivedi Published on : 21 March 2017
VR lacks engaging content

While the virtual reality (VR) market is poised to grow tremendously over the next several years, a recent study from the User Experience Strategies (UXS) service discovered that current VR experiences lack the type of context required for real engagement with the medium.

The research further adds that the growth in VR market will be driven by the creation of compelling experiences that allows users to experience, preview, and escape the reality. Early adopters of VR are the predominant gamers who are driven to the medium with the promise of ‘being there’. However, the biggest risks for the VR market are lack of context, lack of social capabilities and the hard-wired headset restricting player movement.

Written by: Roshan Dwivedi

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