Written by: Roshan Dwivedi
AOL Platforms, a division of AOL, and MCN , have launched a programmatic private marketplace for television.
The platform, launched last month, will make it easier for planners to drive campaigns against a wide portfolio of broadcast linear channels, including FOX8, FOX SPORTS, The Lifestyle Channel, Sky News, Discovery, Cartoon Network UKTV, E!, NatGeo, MTV, plus many other leading STV brands. This move is being seen as a gamechanger for TV programming and video on demand services.
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