Written by: Roshan Dwivedi
Leading audio streaming company in America, iHeartMedia has signed a strategic deal to acquire Stuff Media, LLC, a leading publisher of entertaining and informative podcast content. With this deal, iHeartMedia can leverage Stuff Media’s original content, programming and experienced podcasting management team to further expand its podcasting platform, increase its position as commercial podcast publisher globally and increase its usage metrics.
iHeartRadio, iHeartMedia’s all-in-one podcast, digital music, on-demand and live streaming radio service has earlier entered into strategic alliance with major podcasts publishers and features more than 20,000 podcasts ranging from WNYC, NPR to Gimlet and ESPN.
Bob Pittman, Chairman and CEO, iHeartMedia, Inc quoted, “While podcasting has already experienced tremendous growth, the real opportunity to bring the full potential of podcasts to the mainstream still lies ahead. Stuff Media is the original trailblazer of the podcasting industry, and we’ve been impressed by its ability to grow a massive, loyal audience over the past decade, led by a strong, experienced and cohesive management team, who we welcome to iHeartMedia. This strategic acquisition will pair Stuff Media’s wildly popular content and strong creative capabilities with iHeartMedia’s extensive resources and massive scale through our digital platforms, social reach and broadcast radio stations, introducing podcasts to the vast majority of the country and offering even more unique opportunities for advertisers to reach their consumers.”