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NBC Universal unveils user-based OTT video streaming service

American multinational media conglomerate, NBCUniversal International is launching an OTT video streaming service that rewards users for watching content. The over-the-top video streaming service, WatchBack targets mobile users with free access to social media topics and newly released TV shows.

Andrew Hanna, VP of Insights and Strategy, NBC Universal quoted, “The long-term goal of WatchBack is to make it just a little easier for consumers to try out new programs for the first time and create fans for us and our partners.”

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