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Nielsen claims half of US households subscribe to VOD services 29 June 2016

According to a new report from Nielsen, that about half of all households in the US partake in subscription Video on Demand services like Netflix or Hulu.

While that number was dangerously close to half back in February, it’s been solidified now. Television viewing habits are continuing to decline as mobile devices like tablets or smartphones open up additional options for digesting media on consumers’ own time, anywhere at all.
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It’s important to note that these viewing habits reflect mainly the 18-34 demographic, where 39% of media viewing takes places on mobile devices and computers and 15% on streaming devices like Apple TV and Roku. The 50 and over demographic spend about 53% of their television viewing time with the actual TV, and 21% on digital platforms.

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