Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Online video subscribers on the rise in China

Roshan Dwivedi Published on : 16 June 2017
rise in VOD decline in Cable TV

China is witnessing an exponential growth in digital video. Its subscription video-on-demand (SVOD) segment is attracting larger audiences compared to live streaming video which has also been growing rapidly.

The number of SVOD subscribers in China will reach 144.0 million this year according to projections from JP Morgan Chase & Co. This amounts to more than a quarter (26.9%) of the total digital video viewership. The number of SVOD users is still lagging behind cable TV subscribers by a substantial margin in 2017, however, that is expected to change over the firm’s forecast period. Further, the report suggests that the ranks of SVOD subscribers will grow by double-digit rates annually reaching a figure or 234.3 million by 2020. Cable TV subscribers are expected to decline in number from 253 million this year to 248 million by 2020.

According to JPMorgan Chase & Co’s report, iQiyi is expected to be the leader in China’s SVOD market this year, with 99.1 million subscribers, a rise of more than 120% as compared to 2016.
It is projected that Tencent Video will have 80.6 million paying subscribers this year and that figure is expected to rise to 172.2 million by 2020. By then iQiyi will be in the lead with close to 10 million subscribers. Read More

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes