New Parks Associates research reveals 58% of Canadian broadband households have at least one connected CE device that allows online content to be accessed through a TV set, up from 48% in 2012. Nearly 40% have a gaming console connected to the Internet, 25% have a connected smart TV, and 14% have a connected streaming media device.
Emerging Power of IoT in Canada, a survey of 1,500 Canadian broadband households, analyzes the market for Internet-enabled entertainment and home control devices in Canada. It also gauges current adoption levels, investigates usage patterns, and assesses the impact devices are having on broadband and pay-TV service providers.
“Canadians are getting content for connected entertainment devices from a variety of sources. Nearly one-third of broadband households are downloading movies or TV shows at least once a month, and 8% are using VPN and proxy services to obtain content from foreign services,” said John Barrett, Director, Consumer Analytics, Parks Associates. “These sources are acting as alternatives to traditional cable and satellite TV services and putting competitive pressure on the market. For example, among people under 45 who use a VPN to access online video solution, nearly one-quarter plan to cancel their cable or satellite TV service over the next 12 months.”
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