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OTT Viewing Climbs, Pay TV Usage Drops

According to the Pivotal Research Group, the total traditional TV usage was down 4.2% on a day basis among users aged 18-49, with English-language broadcast networks losing 10.3%.

The report also found out that the usage of connected TVs is on rise, along with OTT platform services. Connected TV usage soared 60% to account for 9.9% of total TV usage.

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