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Paid users, not downloads, matter for OTT platforms 24 May 2016

With traditional OTT platforms like Netflix, having launched OTT video platforms in India, one of the biggest Entertainment Production Houses, Balaji Telefilms Ltd is set to launch its own video streaming platform. The platform called ALT will be launched next month and it will feature select content including web series and dramas.

Balaji Telefilms in February said it would raise INR 150 crore from investors such as Atyant Capital India Fund-I and Vanderbilt University for its OTT business. In a conversation with, Balaji Telefilms CEO Sameer Nair says, “The beauty of OTT is that it can be made available globally immediately. We will be at a 95% distribution reach. Unlike TV, on OTT, we will own the content. Hence, there will be no intellectual property (IP) restriction and so everyone will be able to access the content. Also, we will encourage viewers to take the content offline and watch it at a time which is convenient to them.”

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