OTT provides a unique opportunity to entertain audiences in their personal space. It gives the media and entertainment industry a great opening to keep their audience engaged and build a strong brand image. There are several successful stories who … Continue reading
The collaboration between the streaming platform and telecom companies is at a turning point. The ready infrastructure from telecom providers such as networks, data, data centers, CRM, Billing systems, customer support, and more, can be leveraged to provide a great … Continue reading
The video-on-demand industry is booming and is predicted to grow by $87.1 billion, i.e. a 17.5% CAGR between 2019 and 2024 according to MarketsandMarkets. If you are thinking of starting your own white label video on demand platform, this … Continue reading
Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
Subscription-based OTT platforms are growing at a rapid pace. As per surveys, 57% of online viewers who are categorized as Gen-Xers, Millennials, and Boomers find watching TV and movies at home as their top choice of entertainment. The survey … Continue reading
As per reports, 60% of Netflix subscribers prefer to binge-watch kids and family content monthly. Animation content also witnessed a surge of 10% in its demand. The pandemic shut down schools which shifted the interest of the children from … Continue reading
The pandemic has shut all forms of entertainment avenues, but content consumption remains unhindered thanks to OTT platforms. Since the lockdown, OTTs are on the rise with a 71% surge in paid streaming services. 55% of online viewers prefer … Continue reading
The arrival of the first COVID wave and lockdown contributed to an increase in the demand for OTT platforms. Bringing convenience, easy accessibility, and affordability, OTT players were able to switch the demand from traditional pay TV to online … Continue reading
The lockdown period barred everyone from stepping out but the OTT platform made room for online users to experience complete entertainment during those periods. Online users found solace with the entertainment list hence shooting a 35% increase in OTT … Continue reading
Amazon is all set to refine the way a user accesses and views entertainment with the support of smart technology. The Fire Stick 4k is best suited for 4k TV owners as it offers an Ultra HD entertainment model along … Continue reading