Dictionary exclaims OTT platform as the streaming media distributing contents to the viewers over the internet, bypassing telecommunication or broadcasting platforms. It lets users stream their favorite contents anytime, anywhere while paying only for those they are availing. With Muvi launching a white-labeled multi-device streaming platform is just a click away for the content owners. Discover its end-to-end OTT solution now!
OTT Platform - Latest updates on OTT Platform
A Guide To Choose a Market-Driven OTT Software in 2024 27 November 2023
In the exponentially-growing streaming industry, choosing the right software has become more crucial than ever. The success of any OTT venture hinges on aligning with market trends, user preferences, and business objectives. A market-driven OTT software ensures that your platform … Continue reading
A Guide To Build, Market, and Grow Your OTT Platform 14 November 2023
The global OTT industry is growing fast creating endless opportunities for the businesses in this sector. To give you a glimpse, The global OTT market was valued at US $150.51 billion in 2021 and it is expected to surpass US … Continue reading
5 Things You Need to Know to Create A Successful OTT Business 28 September 2022
OTT provides a unique opportunity to entertain audiences in their personal space. It gives the media and entertainment industry a great opening to keep their audience engaged and build a strong brand image. There are several successful stories who have … Continue reading
Joint Strategies by TELCO-OTT Partnership 17 August 2022
The collaboration between the streaming platform and telecom companies is at a turning point. The ready infrastructure from telecom providers such as networks, data, data centers, CRM, Billing systems, customer support, and more, can be leveraged to provide a great … Continue reading
Comparing the Top 5 Video On Demand Platforms for 2023 11 August 2021
The video-on-demand industry is booming and is predicted to grow by $87.1 billion, i.e. a 17.5% CAGR between 2019 and 2024 according to MarketsandMarkets. If you are thinking of starting your own white label video on demand platform, this … Continue reading
How to Acquire Subscribers for Your OTT Platform? 17 May 2021
Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
Subscription-based OTT Platforms continues to soar in demand 22 April 2021
Subscription-based OTT platforms are growing at a rapid pace. As per surveys, 57% of online viewers who are categorized as Gen-Xers, Millennials, and Boomers find watching TV and movies at home as their top choice of entertainment. The survey … Continue reading
Kids and Animation Content Viewership continues to grow in OTT platforms 09 April 2021
As per reports, 60% of Netflix subscribers prefer to binge-watch kids and family content monthly. Animation content also witnessed a surge of 10% in its demand. The pandemic shut down schools which shifted the interest of the children from … Continue reading
71% Surge in OTT Viewing since COVID-19 Pandemic 08 April 2021
The pandemic has shut all forms of entertainment avenues, but content consumption remains unhindered thanks to OTT platforms. Since the lockdown, OTTs are on the rise with a 71% surge in paid streaming services. 55% of online viewers prefer … Continue reading
Amidst second COVID-19 Wave, online streaming continues to soar 01 April 2021
The arrival of the first COVID wave and lockdown contributed to an increase in the demand for OTT platforms. Bringing convenience, easy accessibility, and affordability, OTT players were able to switch the demand from traditional pay TV to online … Continue reading
