Written by: Roshan Dwivedi
The pay TV VOD industry still faces serious hurdles in serving and satisfying online viewers, video metadata specialist Digitalsmiths finds in its just-released Q4 2014 Video Trends Report. Looking primarily at the online pay TV experience, the report find that while pay TV app adoption and awareness has grown year-over-year, there are still a large number of subscribers that don’t use their cable or satellite provider’s apps. Overall, 25.2 percent of subscribers have downloaded their video streaming platform provider’s app, but around half of those people (52.1 percent) use the app less than once per week.
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