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Pay TV’s Newest Rival Is an Old Foe: Over-the-Air Antennas

Roshan Dwivedi Published on : 14 April 2015

hdtv-antenna-shots-free-over-the-air

As if traditional pay TV companies don’t have enough headaches from all the new over-the-top upstarts such as Sling TV and Sony’s PlayStation Vue — not to mention HBO Now’s recent debut on Apple TV devices — the nation’s cable, satellite and telco TV distributors have another new over-the-top threat to contend with: TV antennas.

New DVRs can snag content from over-the-air TV stations, the Internet and from subscription over-the-top services like Netflix, Hulu Plus and Amazon Prime Instant Video. Cobbled together, free broadcast TV and a VOD online service offer a viable alternative to increasingly expensive pay TV packages.

Read the entire story here.

Written by: Roshan Dwivedi

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Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at…...

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