Written by: jyoti
There has been a steep growth in OTT consumption in the APAC region than ever before. As per reports, a growth of $54 billion is estimated in 2026 with the 90% hike, a great increase when compared to the 2020 OTT performance of $29 billion.
In addition, subscription based and Ad based VOD services are expected to clock $28 billion and $22 billion respectively by 2026.
Countrywise, India can expect to receive thrice the revenue, Japan twice more and China will surge up to $8.4 billion.