Roku Inc. launches its free streaming service, Roku Channel, in Britain. The ad-supported, subscription-based streaming service offers movies, TV series, and documentaries.
Viewers can stream their favorite content on Roku streaming devices including Now TV, Roku TV, and the Sky Q set-top box. The video streaming app comes with features like in-channel searches and personalized recommendations on Now TV and Roku devices.
Rob Holmes, Vice President of programming at Roku said, “ With the Roku Channel we are making it easy for consumers to find great free entertainment and provide additional value to Roku users, NOW TV device holders and Sky Q customers. Ad-supported viewing is one of the fastest-growing categories on our platform and we are excited to meet the consumer demand for free TV.”