Roku Wins The OTT Streaming Device Shipments Race

Roshan Dwivedi Published on : 24 August 2015

Four brands – Amazon, Apple, Google, and Roku – accounted for 86% of all streaming media devices sold to US broadband households in 2014, Parks Associates report calculates.

This market concentration, said the analyst, will force new entrants to develop unique solutions in order to have an impact in this expanding ecosystem as OTT platform proliferates. Indeed it estimates that 86 million streaming media devices will be sold globally in 2019.

“Roku continues to lead streaming media device sales in the US with 34% of units sold in 2014. Google is second with 23%, and new entrant Amazon overtook Apple for third place,” said Barbara Kraus, director of research at Parks Associates. “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content.”

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply Cancel reply

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com

Your website will be at https://yourname.muvi.com, you can change this later.

I agree to Muvi's Terms & Privacy Policy.

Upcoming Webinar

December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

Introduction to Streaming’s Origins:
- Tracing the beginnings of streaming technology.
- Milestones and key developments that laid the foundation.
Current Streaming Landscape:
- Overview of the current streaming ecosystem.
- Market trends, consumer behavior, and the impact of global events.
Muvi’s Contribution to Streaming:
- How Muvi has played a pivotal role in the evolution of streaming.
- Case studies and success stories highlighting Muvi’s impact.
Technological Advancements:
- Exploring cutting-edge technologies influencing streaming.
- Muvi’s role in integrating and harnessing these advancements.
Content Delivery Strategies:
- Diversification in content types and formats.
- Muvi’s solutions for optimizing content delivery.
Monetization Models:
- Examining varied revenue streams in streaming.
- Muvi’s tools for effective monetization and subscription management.
User Experience and Engagement:
- Enhancing user satisfaction and engagement.
- Muvi’s features for creating a seamless streaming experience.
Future Trends and Innovations:
- Predictions for the future of streaming.
- Muvi’s roadmap and commitment to staying ahead of industry trends.