Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Smooth search could boost revenue for VOD platforms, says Kannuu

Roshan Dwivedi Published on : 23 February 2015

kannuu.exciting

Content and video on demand websites currently see low customer engagement with their search and discovery functionality, meaning users are only browsing through content instead of seeking out what they actually want to watch based on a particular subject matter, title, genre or actor. This leads to poor purchase conversion rates for browsed content. To compare efficiency and ease of use, a head-to-head comparison against four leading search platforms was conducted to determine the average time needed to search for a VoD movie by title. With Kannuu, a search & discovery platform for the content provider industry, users found what they were looking for in a fraction of the time.

Average time needed to select a VoD movie:
•       YouTube (letter grid) – 45 seconds
•       Samsung (on-screen keyboard) – 41 seconds
•       LG (on-screen keyboard) – 29 seconds
•       Netflix (6×6 letter grid) – 27.5 seconds
•       Kannuu (navigation) – 11 seconds

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
February 22

8:00AM PST

Security and Compliance in Streaming Solutions

Security and compliance are critical considerations in the development and deployment of streaming solutions, ensuring the protection of sensitive data and adherence to regulatory standards. In this webinar, we shall have an insightful look at both these aspects.

On Security, we shall look at Data Encryption to protect Content and Access Controls for the Network. On Compliance, we will look deeper into regulations on Data Privacy, Accessibility Standards, Industry-specific regulations, and Recordkeeping & audit trails.

Why attend the webinar?

  • To understand the protection of your content and the platform.
  • To understand industry-specific regulations such as HIPAA, HECVAT, PCI DSS etc.
  • To learn about regulations on user data privacy and accessibility standards
  • To learn more about good security and compliance practices in streaming business

Security and compliance are critical considerations in the development and deployment of streaming solutions, ensuring the protection of sensitive data and adherence to regulatory standards. In this webinar,…...

Event Language: English
1 hour