According to Sky, customers in the UK and Ireland can access Netflix in the coming year via Sky Q. However, it won’t be offered as a separate app for set-top boxes like BT and Virgin Media. The online video streaming platform content will be fully integrated into the Sky Q viewing platform and customers can seamlessly access Netflix content in the Sky Q menu.
Sky recently was in news for its partnership with Swedish audio streaming giant Spotify and the introduction of high dynamic range (HDR) picture quality. Interestingly, Sky joined hands with BT to counter the biggies of the video-on-demand platforms such as Amazon Prime and Netflix.
Jerome Darroch, Group Chief Executive of Sky, quoted, “By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers. Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”