SVOD users in France have grown by 40% in 2017. Among the major drivers are Netflix, Canalplay, SFR Play, and Amazon Prime Video. According to ratings institute Médiamétrie, around 21% of Internet users now subscribe to SVOD services, up from 15% last year.
In the current SVOD scenario in France, players have raised their brand awareness, with 90% of French nationals recognizing the name of at least one SVoD platform. 83% of SVOD subscribers share their subscription with at least one other person. 44% of subscribers watch SVOD content daily.