Written by: Mousumi Rana
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Tennis Channel gears up to introduce an international streaming service on April 28. The OTT platform is to be launched first in Germany, Switzerland and Austria before expanding across other global markets.
The subscription-based streaming service will offer video content on the new Tennis Channel International app. The service debuts ahead of Tennis Point Exhibition Series which is a four-day tennis competition between men tennis professionals. The series will be telecasted live and on-demand on Tennis Channel International. The launch will make purchasing of the programming available outside of the USA for the first time.
Andy Reif, Senior Vice-President of International, Tennis Channel, said, “Tennis Channel has changed the tennis-media landscape here in the United States and I’m honored to guide the next phase of expansion into an international arena that counts this sport among its top favorites. Tennis is a truly global sport and Tennis Channel is the ideal product to connect with tennis fans throughout the world. We’re especially excited to launch this groundbreaking service in Germany, Austria and Switzerland, where tennis has a storied past, strong levels of participation and fan interest, and is positioned for growth.”
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