Written by: Roshan Dwivedi
Twitter confirms content deals with popular media companies & sports leagues including Viacom, ESPN, NFL, TIME, and The Wall Street Journal for showcasing live-streaming and on-demand videos on its platform.
With this development, Twitter aims to deliver better opportunities to advertisers for connecting with receptive and influential audiences. Mainly, the new collaborations are announced across various niches including Sports, Entertainment, Gaming, and News.
Kay Madati, Head of Content Partnerships & Global VP, said: “Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter”.