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Viacom Plans ‘Multifaceted’ Approach To OTT In 2019

Viacom is all-in on embracing over-the-top video, but the company is forging what CEO Bob Bakish believes is a “differentiated strategy” than some of its competitors.

The differentiated OTT strategy is built on three pillars: direct-to-consumer streaming services, digital studios that sell content to other streaming services, and OTT streaming bundles such as Philo and YouTube TV.

The three new services will be focused on African-American programming, reality programming, and Spanish-language programming.

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