Written by: Roshan Dwivedi
US Internet giant Yahoo said Monday it was expanding its online offerings, unveiling 18 new on VOD series with which it hopes to attract a larger audience and advertisers.
Of these, 14 will be featured in Yahoo’s digital magazines, which focus on beauty, show business and finance.
I Am Naomi, starring model Naomi Campbell, and Riding Shotgun with Michelle Rodriguez, which will feature actress Michelle Rodriguez driving cars, are among the new offerings.
Music will be another big focus for the company as it courts millennials. It will be extending a deal with Live Nation to broadcast music festivals, and will join iHeartMedia to broadcast other music events.