The Google-owned SVOD platform YouTube Premium formerly known as YouTube Red has debuted in the European market. The OTT subscription will be available at $11.99 per month in the UK. Apart from the UK, the SVOD platform will also be available in multiple countries such as Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, and Sweden.
Here, it can also be noted that YouTube has rebranded its SVOD service in a blog post last month which also shed light on the new music streaming service, YouTube Music. Sources from YouTube quoted that the company is focusing on creating content suitable to the European market and will also include reality shows, sports, and content from prominent YouTubers.